About Atlas Embroidery
Mitchell Lombard
President
Email: mlombard@atlasembroidery.com
 Mitchell M. Lombard’s leadership at Atlas Embroidery is
the culmination of more than 30 years’ experience in all
facets of the manufacturing business. His demonstrated ability
to take companies and grow them through strategic alliances is
legendary, most notably in the sports manufacturing world.
Lombard is a nationally and globally accredited wholesale and
retail designer and buyer. His extensive knowledge of world tennis
and golf markets, product lines and maintenance plus his excellent
sales track record, promotional skills and ability to forecast
and merchandise market trends has enabled him to successfully negotiate
and acquire the Arnold Palmer license for golf accessories. He
also assisted in developing Alien Golf Products from a single–item
company to one with a full complement of golf clubs, accessories,
golf bags, carts and gloves. Additionally, he masterminded alliances
with ProSelect (world’s largest club maker) and SoftSpikes
(world’s largest provider of spikes).
Lombard was the driving force behind the acquisition of Gold Eagle
professional golf products in the mid-1990s. He subsequently took
Gold Eagle to the number-one volume position in accessories worldwide.
Over the years, Lombard has designed, sourced and produced golf
products worldwide.
Perhaps his most important leadership quality – knowing
the intrinsic value of developing and maintaining important personal
relationships with customers, vendors and employees -- was honed
at Lombard's Sporting Goods, a family-owned sporting goods business
that thrived under Lombard’s near 20-year tutelage. He also
supervised all aspects of retailing from product purchasing to
floor presentation to customer service, and he hired, trained,
and supervised the assistant buyers and sales staff.
He brings these same skills to Atlas Embroidery, another Lombard
Company that is sure to succeed by following his tried –and-
true path.
To Order Atlas products by phone call our toll free number: 1-888-96
ATLAS (28527)
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