Atlas Embroidery Blog

It’s Saints merch mania at one local company, which is printing up to 2,000 shirts an hour

By CAROLYN RYAN

NBC MIAMI

As Saints fans took to South Florida streets to party after the big win on Sunday night, one local company was hard at work.

As soon as the game ended, the employees at Atlas Embroidery and Screen Printing went to work printing up thousands of Saints Championship t-shirts. More than 50 employees pulled an all-nighter to complete the task, printing tens of thousands of t-shirts to be shipped to retailers all across the state.

Atlas is the only authorized company in South Florida to print the official NFL shirts, the graphics for which were provided by Reebok. The shirts were even worn by the Saints players after the game in the locker room.

Vice President Adam Cohen said the contract to print the championship shirts means big money for them.

“For the last couple of weeks our employees have been working hard, putting in lots of overtime hours to get these shirts ready to go. Last night we didn’t stop production other than a few small breaks here and there. We’ve been running on cuban coffee and Red Bull, but it will all pay off in the end,” said Cohen.

The company was printing up to 2,000 shirts per hour. They’ll hit retailers shelves later today.

http://www.nbcmiami.com/news/local-beat/Saints-Shirts–Big-Business-83809452.html

FORT LAUDERDALE (CBS4)

Reporting
Tiffani Helberg

With two minutes left in the Super Bowl, a Fort Lauderdale small business launched into overdrive. Atlas Embroidery and Screen Printing began printing the official Super Bowl T-shirt with the Saints as the winner. Nearly all the employees were expected to work through the night to keep the presses going.

“We’ve got five automatic presses and each of those presses will be doing about 400 pieces per hour,” estimated owner Adam Cohen. “So I don’t know. I figure 2,000 pieces per hour.”

The machines are expected to run for at least 14 hours straight, cranking out T-shirts that will be distributed throughout the Southeast region.

“I’m feeling as though its gonna be a very long night,” Cohen said. “You know we’ve got a lot of things going on here. We’ve got a ton of production to do.”

While the big game is over for the Saints and the Colts, the big game is just beginning for this small business. But they said they are eager to do it as it also means a big financial windfall.

“In this economy, it’s definitely been great,” he said.

The first set of official Super Bowl shirts were printed ahead of time so that the Saint would be able to wear them as soon as the game was over. Now, the rest of the batches will go to eager fans.

http://cbs4.com/local/printing.saints.tshirt.2.1478448.html