Atlas Embroidery Blog

Adam Cohen, Vice President of Sales for Atlas Embroidery, on winning the contract to make Super Bowl shirts.

We are the official production facility for Reebok/Adidas’ Super Bowl and Pro-Bowl Apparel.

Atlas Embroidery & Screen-Printing is one of the largest embroiderers and screen printers in the United States. We are known for high quality and quick turn around. Our customer service is a priority as well. We have won the ASI top 50 companies to work for in the country.

This morning, we have had many local news channels in our facility, ABC, NBS, CBS and FOX as well as the Sun-Sentinel and Miami Herald to preview the production of the first run SuperBowl T shirts in South Florida!

There are only 3 companies in the United States certified to print for Coca Cola, and we are rated #1 of the 3 Things Go Better with Coke campaign.

We are printing for the United States Olympics as well. We will be helping our athletes “Go For The Gold”!

“Highest Quality” “Finest Service” “Amazing Facility” are only some of the ways our customers describe us.

We are dollar conscious and price sensitive, value is our middle name! We care about our customers.

We are printing for fortune 50 companies through our many distributors in the United States and abroad.

We’re Ft. Lauderdale based since 2001, employ 60 people, and operate the largest apparel decorating operation in South Florida.

If Reebok/Adidas feels we are the best facility for them to print their shirts, I would think you would also !

We offer a full service art department which can take you from concept to film. We are a true one stop shop for all your embellishment needs. Once you try us, you will never go “anywear” else!

Super Bowl misses ‘dream matchup,’ but businesses preparing for rush

By Doreen Hemlock
STAFF WRITER
Sun Sentinel Your Money Section

The Super Bowl matchup between the New Orleans Saints and Indianapolis Colts may not be ideal for South Florida tourism, but travel-industry leaders are rallying behind the two football teams to woo their fans — and fast.

The Greater Fort Lauderdale Convention and Visitors Bureau is increasing radio and cable TV ads in the Indiana and Louisiana markets to lure visitors for the Feb. 7 game and related festivities.

“They’re the dream teams now: Indianapolis and New Orleans,” said bureau president Nicki Grossman.

Before Sunday’s finals, many tourism leaders had hoped the New York Jets would win their playoff game, bringing crowds familiar with South Florida to cheer a team that has not reached the Super Bowl in decades. The Minnesota Vikings also seemed a promising choice, since Minnesota is cold and has a large population base to help fill Florida hotels.

But though a smaller city with warmer weather, New Orleans is sure to send thousands to watch the Saints’ Super Bowl debut. And Indianapolis fans may recall the fun they had at the 2007 Super Bowl played in South Florida and come again in droves, Grossman said.

Tourism leaders expect roughly 74,000 people will attend the Super Bowl. They’re focused on luring at least 40,000 more football fans to the area to watch the event on TV and enjoy the excitement.

Said Grossman: “We’ll show them how to party.” The final matchup has been closely watched by South Florida
companies counting on Super Bowl business after a poor year for tourism in 2009: hotels, restaurants, transport companies and even T-shirt printers.

Mitchell Lombard, president of T-shirt printer Atlas Embroidery & Screen Printing in Fort Lauderdale, called a Saints-Colts faceoff “kind of vanilla” compared to the bonanza of a potential Jets-Vikings game.

“We’d do 10 times the amount of shirts if it were New York-Minnesota.

The difference is huge,” said Lombard, whose staff worked through Sunday night printing an initial load of two 53-foot shipping containers of shirts with the names of the two Bowl contenders.

“And that’s not my stat. It comes from Reebok and Adidas, the official companies for the NFL. They know.”

Still, many hotel executives cheered the Saints making the cut. “Their first time in the Super Bowl will bring more people here,” said Michelle Shulman, a spokeswoman for the 1,058-room Westin Diplomat Resort & Spa in
Hollywood, which is sold out for the game as the host hotel for Super Bowl sponsors.

“For New Orleans, after having gone through [Hurricane] Katrina and what they went through, I think it’s revitalizing the city,” added Amaury Piedra, complex general manager for the 433-room Westin Beach Resort Fort Lauderdale and 486-room Sheraton Fort Lauderdale Beach Hotel. “I think we’re going to see a huge number of Saints fans coming.”

Some hoteliers also found consolation in the Jets losing. They noted many New Yorkers may have stayed with friends and relatives and not in resorts anyway.

And some savored a defeat of the Miami Dolphins’ arch rival.

“Speaking as a Dolphins fan first, I’m glad they [the Jets] didn’t make it,” joked hotelier Piedra.

Homeowners looking to rent properties to Super Bowl visitors hoped the matchup would boost interest in rentals. But Broward County resident Jerry Gratenstein said by Monday noon he had “not received a call yet” for several condos and homes he’s trying to rent in Fort Lauderdale.

Still, any Super Bowl in South Florida has local businesses applauding.

At Fort Lauderdale based Coastal Car and Limousine, Evan Michaels said the Super Bowl is the only South Florida
event that prompts his company to add rentals and out-of-town cars to its 55-vehicle fleet. “There are other great events in South Florida for our industry: the boat show, Art Basel and the South Beach Wine and Food Festival,”
Michaels said. “But the Super Bowl is much better.”

Staff Writer Sarah Talalay contributed to this report.
Doreen Hemlock can be reached at dhemlock@SunSentinel.com or 305-810-5009.

FORT LAUDERDALE (CBS4) ― The presses at Atlas Embroidery in Fort Lauderdale are working overtime now that this year’s Super Bowl teams have been announced.

Atlas owner Adam Cohen said his company was awarded the contract to print the official Super Bowl XLIV for Florida and with Sunday’s games it came right down to the wire.if they were to have them store shelves by the morning.

“It’s really on the fly. It’s just go, go, go. They call it ‘if, then.’ If they win, then you print!” said Atlas’s owner Adam Cohen.

Atlas Embroidery was one of five companies that bid on the Super Bowl shirt contract. They were chosen, in part, because they already have a long, successful history with companies like Coca-Cola, Google, Budweiser, and Adidas. They will print the shirts for most cities in Florida, from Jacksonville down.

One of the first stores to put them on display was the Sports Fanatic at the Dolphin Mall.

“A manager from another location went and picked up the shirts straight from the warehouse this morning. I then went by that location and picked up our cut,” said Phil Edens.

And it’s a good thing too.

“Our phone has been ringing off the hook this morning with people asking if we have the shirts in yet,” said Edens. “And they were actually surprised when we told them we had them already.”

As seen on CBS4 – Click Here

Presses already churning out Colts-Saints tees

By BRIAN HAMACHER
NBC Miami

As the Colts and Saints were punching their tickets to Miami for Super Bowl XLIV yesterday, a South Florida company was already hard at work churning out the apparel that you’ll soon see all over town.

Atlas Embroidery in Fort Lauderdale makes the official merch for the big game, and as the Vikings atarted fumbling away last night’s game in New Orleans, their presses started going to work.

The company will make five different designs for Reebok and Adidas for both the Por Bowl and the Super Bowl. The massive operation will be making merch all week, and already had manufactured thousands by this morning.

“We’ve been spinning our presses since the end of the AFC Championship game,” said Atlas’ Adam Cohen, whose company has been making the official gear for three years. “It’s great for local economy and great for our 60 employees.”

The gear will be available at airports, hotels, gift shops and just about anywhere you can think of in South Florida. And all that Jets gear goes to a very worth cause.

A Fort Lauderdale company started printing a run of championship T-shirts just minutes after the Indianapolis Colts won Sunday’s game.

Atlas Embroidery & Screen Printing has started printing enough shirts to fill a 53-foot cargo container. The shirts, made up of eight colors and five designs, will be sold everywhere south of Orlando.

Presses Rolling All Night For Super Bowl Gear

FORT LAUDERDALE, Fla. — The Indianapolis Colts and the New Orleans Saints are coming to South Florida to face off in Super Bowl XLIV — and Super Bowl gear is being made right here.

The presses were rolling all Sunday night at Atlas Embroidery in Fort Lauderdale. The company is the official host city apparel producer for Reebok NFL merchandise.

Adam Cohen, who is vice president of sales, said they began printing AFC championship shirts for the Colts at 6:15 p.m and by 11:15 p.m were printing NFC championship gear for the Saints — as well as Super Bowl matchup shirts.

The merchandise began to head to stores begining at 9 a.m. About 10,000 shirts were printed last night alone. The company expects to continue production over the next week.

The Super Bowl is set to played at Sun Life Stadium Feb. 7.

As seen on www.justnews.com WPLG Local 10

The green movement is constantly evolving, and EcoBabble promises to be your one stop shop for all your Eco-Friendly Apparel needs.

Along with the evolution of Environmentally friendly apparel arises the need to decide “How green do you want to be”?

Simply put EcoBabble has broken down what’s available into what we call our “4-stages of being Green”.

The Greener, the more costly; however, the greener the less the carbon footprint left behind.

Note that all garments will be decorated with Eco-Friendly PVC/Phthalate Free Water-Based inks:

EcoBabbles’ 4-Stages of Being Green:

EcoBabble Stage 1: 70% Recycled Cotton and 30% Acrylic

EcoBabble Stage 2: 45% Recycled Polyester and 55% Ringspun Cotton

EcoBabble Stage 3: 50% Recycled Polyester and 50% Ringspun Cotton

EcoBabble Stage 4: 50% Recycled Polyester and 50% Recycled Cotton (Best bet for 100% Recycled)

Click Here For More Information on out Ecobabble Line of Environmentally Friendly T-Shirts »

FedEx is pleased to announce a partnership with Atlas Embroidery!  FedEx will provide competitively priced express, ground and LTL shipping solutions while providing Atlas with outstanding customer service and delivery options. 

• FedEx provides customers with many options to meet their customer’s needs.
• FedEx Express provides reliable, time definite delivery to all locations in the U.S. and more than 220 countries and territories.
• FedEx Ground offers reliable cost-effective delivery to every address in the U.S. and Canada.
• FedEx Freight & National LTL meet all your less than truckload needs by providing reliable, day-definite regional and long haul services with fast transit times.

We at Atlas Embroidery and Screen Printing are on a mission to make the world a “greener” place one piece of apparel at a time. Through what we’ve learned in the research and development involved with building our “EcoBabble” RPET (Recycled-polyester) apparel collection, we know now more than ever the importance of the incorporating Sustainable practices at every available opportunity.

EcoBabble Apparel represents just what can be done to go to the extreme end of the “Green” spectrum by not only Recycling PVC-Bottles that would otherwise be destined for a century in landfills; but also, “re-purposing” them into their new life as wearable garments. Recycling and then re-using materials of any kind is the first step towards assuring a “greener” future for generations to come; however, making the resulting products 100% recycled and “Eco-Friendly” complete that product life-cycle loop that we all now know to be critical for a “clean” future.

Innovativeness and Social Responsibility have always been focal points at Atlas, and with our “EcoBabble” Apparel collection, we’ve made the next major leap in assisting our corporate clients and partners in doing the same.  EcoBabble apparel is comprised of a 50/50 combination of RPET (post-consumer recycled polyester derived from PVC bottles) and pre-consumer recycled scrap cotton. The resulting garments are 100% recycled, and when decorated with “Low-impact/Environmentally Friendly” PVC/Phthalate-free Water-based Inks, create a completely “Eco-conscious” alternative to what’s been available in the apparel world to date.

While “Organic” cotton apparel scratched the surface of the “Eco-Apparel” movement, the composition at roughly 6% organic cotton, didn’t quite bring about the change necessary to have any major benefit regarding the Environmental impact involved with the apparel manufacturing process. At Atlas, we firmly believe that making the Earth a “Greener” more natural place will only happen if all of us do our part to replace “new” materials and the waste that results with recycled solutions to traditional products.

In the Apparel space, we’re confident that EcoBabble will assist in our initiative and that of our parents to make the world in which we live better than the one we were brought into by previous generations. If others join this movement in their given areas of expertise, it is possible for us to evolve the way people think about their own Environmental impact. Further, by offering Socially and Environmentally Conscious alternatives, we can allow everyone the ability/opportunity to paint a “greener” picture for not only our future, but that of generations to come.