S. Fla. Co. Works Overtime On “Super” Shirts
FORT LAUDERDALE (CBS4) ― The presses at Atlas Embroidery in Fort Lauderdale are working overtime now that this year’s Super Bowl teams have been announced.
Atlas owner Adam Cohen said his company was awarded the contract to print the official Super Bowl XLIV for Florida and with Sunday’s games it came right down to the wire.if they were to have them store shelves by the morning.
“It’s really on the fly. It’s just go, go, go. They call it ‘if, then.’ If they win, then you print!” said Atlas’s owner Adam Cohen.
Atlas Embroidery was one of five companies that bid on the Super Bowl shirt contract. They were chosen, in part, because they already have a long, successful history with companies like Coca-Cola, Google, Budweiser, and Adidas. They will print the shirts for most cities in Florida, from Jacksonville down.
One of the first stores to put them on display was the Sports Fanatic at the Dolphin Mall.
“A manager from another location went and picked up the shirts straight from the warehouse this morning. I then went by that location and picked up our cut,” said Phil Edens.
And it’s a good thing too.
“Our phone has been ringing off the hook this morning with people asking if we have the shirts in yet,” said Edens. “And they were actually surprised when we told them we had them already.”
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