Atlas Embroidery Blog

South Florida Business Journal – by Susan R. Miller

Until this week, Fort Lauderdale-based Atlas Embroidery and Screen Printing was a little-known company quietly producing promotional shirts, hats, caps and bags for corporate clients – and struggling through a down economy.

Then, in December, Atlas was awarded a statewide contract by Reebok, a subsidiary of German sportswear giant Adidas, to produce the official T-shirt for the Super Bowl.

By 10 p.m. on Feb. 7, as a bucket of Gatorade was being dumped on New Orleans Saints head coach Sean Payton, Atlas’ five screening machines began cranking out championship T-shirts.

“We were given the task of keeping up a production rate of 2,200 pieces per hour,” VP of Sales Adam Cohen said. “We were able to run at maximum efficiency all throughout the night, with all five automatic presses.”

http://www.bizjournals.com/southflorida/stories/2010/02/15/story8.html

Tags: adidas, reebok, Super Bowl

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