Broward T-Shirt Maker Goes On LeBron Overdrive
FT. LAUDERDALE (CBS4) — A Ft. Lauderdale t-shirt printing company is especially thankful LeBron James chose the Miami Heat; they say they’ll be printing James t-shirts for weeks.
Adam Cohen, Vice President of Atlas Embroidery and Screen Printing, said they brought in extra workers for James’s decision in hopes of firing up the presses. Cohen said they plan to make tens of thousands of shirts over the coming weeks.
“We’ve got 70 employees coming in tonight so it’s a great little kick in the behind for business,” Cohen told CBS4′s Carey Codd Thursday night.
The first batch of shirts should ship out at 4:30 a.m Friday and be available in South Florida stores Friday morning.
The shirts have the James name on the back and the #6 — apparently, the number James will wear with the Heat.
Cohen said it’s great for business and great for the area.
“We’re psyched to be a part of this,” Cohen said. “We’re South Floridians, and this is the best thing that could’ve happened.”
Cohen admits to a bit of inside knowledge about the decision. He said Adidas — the official apparel maker of the NBA — sent him the design for the James shirt a few days ago. Then, Adidas shipped in dozens of boxes of blank t-shirts Thursday.
Cohen is also prepping t-shirts for new Heat player Chris Bosh and returning superstar Dwyane Wade.
Cohen hopes Atlas Embroidery is printing more than individual jerseys in the years to come. When asked if he planned to print championship t-shirts, Cohen said “I hope for the next four years.”
Tags: lebron james, miami heat