FORT LAUDERDALE (CBS4)
Reporting
Tiffani Helberg
With two minutes left in the Super Bowl, a Fort Lauderdale small business launched into overdrive. Atlas Embroidery and Screen Printing began printing the official Super Bowl T-shirt with the Saints as the winner. Nearly all the employees were expected to work through the night to keep the presses going.
“We’ve got five automatic presses and each of those presses will be doing about 400 pieces per hour,” estimated owner Adam Cohen. “So I don’t know. I figure 2,000 pieces per hour.”
The machines are expected to run for at least 14 hours straight, cranking out T-shirts that will be distributed throughout the Southeast region.
“I’m feeling as though its gonna be a very long night,” Cohen said. “You know we’ve got a lot of things going on here. We’ve got a ton of production to do.”
While the big game is over for the Saints and the Colts, the big game is just beginning for this small business. But they said they are eager to do it as it also means a big financial windfall.
“In this economy, it’s definitely been great,” he said.
The first set of official Super Bowl shirts were printed ahead of time so that the Saint would be able to wear them as soon as the game was over. Now, the rest of the batches will go to eager fans.