Screen Printing Terms Used – Screen Printing Wholesale Contract

This week’s blog will address the G-Is of typical screen printing terms. We will address the rest of the alphabet in future blogs.

Ganging – inserting multiple images on one screen.
Gelling – partially curing Plastisol ink by raising the temperature to 175 – 240º F.
Gray Scale – a continuous (colorless) tone image of white to black shadings.
Halftone – an image converted into large and small dots.
Halftone Dot Shapes – the ideal dot shape for screen printing is elliptical; round, square and diamond shapes are also used.
Halftone Line Count – number of lines per inch; common halftone line counts for screen printing range from 35 LPI to 65 LPI.
Hand – the feel of a print, normally described as soft or rough.
Heat Transfer – reverse image on special paper transferred to the garment with a heat transfer press.
High Density – “lenticular” printing that provides special effect of depth.
Hot Split Transfer – used on light colored garments to provide soft hand by limiting ink transfer.
Halftone or Grayscale – like newsprint, artwork that reproduces tones by printing small dots in varying spaces and densities.
Image Area – area that contains the image on a screen.
Index Color Printing – method of image representation that limits the color palette and prints colors separately, and in specific order.
Infrared – heat producing wavelengths typically used in a flash cure unit or textile dryer. Ink – term for print-making substance; in textile printing, most commonly Plastisol.
Ink Additives – chemical agents added to improve printing properties.

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Most Used Screen Printing Terms – Screen Printing Wholesale Contracts

This week’s blog will address the DEFs of typical screen printing terms. We will address the rest of the alphabet in future blogs.

Digital Imaging – process by which computer images are created, displayed and printed.
Digital Transfer – both the process and the output onto special paper that is applied onto a garment with a heat transfer press.
DPI (Dots per inch) – measure of print resolution expressed by the number of dots in a one-inch square.
Drop Shadow – creates 3-dimensional effect.
Dryer – a belt driven device with chamber and heating elements (also: a textile dryer) utilized to cure a print.
DTG (Direct to Garment) – process of printing that utilizes a type of inkjet based printer and special inks.
Dye Migration – a problem avoided with bleed resistant inks, 100% cotton garments and various special precautions during printing, curing and handling.
Emulsion – photosensitive chemical applied to screen to make a stencil.
Epoxy – solvent-based ink utilized when heavy-duty, abrasion-proof print is required.
Extender Base – ink additive utilized to extend ink coverage.
Film Positive – media used for exposing a screen; commonly ink jet film and vellum paper.
Flash Additives – catalyst added to reduce flash cure time. 
Flash Cure Unit– An infrared heating element used to partially or completely “cure” or dry a print.
Flocking – raised decoration applied to the surface of a fabric utilizing dusting, airbrushing, or electrostatic charges.
Fluorescent Ink – “neon” pigment inks Four-Color Process – technique used to print full-color images that utilizes three primary colors (cyan, magenta, yellow) and black.
Fusion – the point at which Plastisol ink reaches full cure.

Happy New Year to everyone from Atlas Embroidery & Screen Printing!

For additional information or to contact us click on Embroidery and Screen Printing Wholesale Contracts

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The ABCs of Screen Printing from Atlas Embroidery and Screen Printing

This week’s blog will address the ABCs of typical screen printing terms. We will address the rest of the alphabet in future blogs.

Artwork – term for image or text used for printing. Also referred to as “screen art” that is set up for screen printing. It is crucial to set up your artwork correctly to optimize the results.
Belt Oven – equipment used to cure screen-printed fabric that heats the ink to about 330 degrees.
Bitmap – Electronic image composed of individual pixels.
Bleed – occurs when dye migrates from the fabric into the imprinted ink that commonly occurs in 100% polyester or 50/50 blend garments. Bleed resistant inks and certain precautions can help avoid this problem.
Burn – the process of exposing an emulsion-coated screen to a light source that creates a stencil.
Camera-Ready Art – art that doesn’t require alterations to make it ready for output. Also referred to as production-ready art.
Catalyst – an additive that improves adhesion properties.
Color Composite – a rendition of your design in full color, as it will appear on the garment.
Coverage – also called opacity, is the amount of ink laid down onto a garment when printed through the screen.
Cured Ink – is a term that refers to the ink that has been through a 330-degree oven on a garment. Curing is the actual process of ink drying and bonding to the fabric.
Choke – reducing the thickness of an image’s outer edge that prevents subsequent colors from overlapping.
Clip Art – art that is ready to use, typically in vector format and copyright-free.
Colorfast – refers to fabric that holds its colors after repeated launderings.
Color Separation – separate images of each color of a design.
Contract Printing – screen printing services done on a per job basis with garments supplied by the customer.
Contrast – the difference between the light and the dark tones in an image.
Cool Down – allowing a flashed print to cool before further printing.

Happy New Year to everyone from Atlas Embroidery & Screen Printing!

For additional questions or to contact us for your next order click on Screen Printing Services

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Providing Cutting Edge in Embroidery Embellishment Services

When seeking a wholesale contract embellishment company to handle their embroidery services, increasing numbers of promotional products providers, ad agencies and pr agencies are turning to Atlas Embroidery and Screen Printing, a Fort Lauderdale, Florida company that is approaching its tenth year of operations

According to Mitchell Lombard, President of Atlas, South Florida is the epicenter of talented embroidery professionals. Years ago, he made it one of his main business goals to assemble the best embroidery team in the industry. Having accomplished that goal, Mitchell is very proud of the efficient manner in which the Atlas embroidery department functions to provide the best embroidery embellishment services in the business.

Atlas Embroidery offers a truly amazing array of embroidery services, including:

1.100 heads of embroidery
2.6000 distinct colors of thread
3.9 color embroidery at a time
4.2 crews working day and night
5.Delivery in 7-10 business days
6.Advanced technology and expertise
7.Complex embellishment with cutting-edge computerized machines
8.Custom logo design and digitizing services
9.An extensive PANTONE® color chart
10.Special effects threads
11.Comprehensive color charts

Happy Holidays to everyone from Atlas Embroidery & Screen Printing!

For additional questions or to contact us for your next order click on Embroidery Embelishment Services

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The Contract Wholesale Embellishment Company of Choice for Volume Orders – Atlas Embroidery & Screen Printing

When seeking a reputable, experienced volume contractor for screen printing and embroidery embellishment services, advertising, public relations and promotions specialists are increasingly choosing Atlas Embroidery & Screen Printing, a Fort Lauderdale, Florida company. Having started off with only four employees, Atlas Embroidery & Screen Printing now has 75 employees and an enormous production and shipping facility near the epicenter of Broward County.

Approaching its 10-year anniversary, Atlas Embroidery’s market share continues to increase by leaps and bounds, despite the challenging economic climate. Screen printing and embroidery embellishment services continue to be in high demand. In fact, while marketing costs in general are skyrocketing, t-shirts and embroidered items like hats and golf shirts and many similar items are still extremely affordable “walking advertisements” that are worth their weight in gold.

Increasingly, we live in a t-shirt wearing society. Everywhere you go, t-shirts are ubiquitous. Discharge printed, jumbo, all-over screen printed t-shirts are showing up as part of the well-dressed fashionista’s favorite personal style, even in the office setting.

The informality of clothing styles throughout the world means that t-shirts are embraced virtually everywhere and as screen-printing methodology becomes more sophisticated, t-shirts are increasingly becoming fashion statements. In a world where funky informal wear includes designer jeans made to look old and worn out, even holes in several strategic places, it’s the t-shirt that completes the look.

Happy Holidays to everyone from Atlas Embroidery & Screen Printing!

Do you have questions? Or, do you wish to place an order? Call us today at 954.922.2242 or visit www.atlasembroidery.com.

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What You Can Count on When Dealing with Atlas Embroidery & Screen Printing

When dealing with Atlas Embroidery & Screen Printing for all their wholesale contract embroidery and screen printing needs, customers have come to expect the highest levels of consistency in everything we do.

Atlas Embroidery provides consistently simple processes for ordering. From submittal of the purchase order, the artwork, the credit card authorization all the way to the shipping request form, we walk you through each step. The processes are virtually the same for embroidery and screen printing, except for the artwork submittal requirements.

Atlas Embroidery is well known for its consistently high quality production services, which not only ensure the best quality embellishment services, but also deliver all products properly folded and packaged.

Atlas Embroidery has invested in the latest in cutting-edge technology to consistently provide all the latest embroidery and screen printing formats, special effects and colors.

At Atlas Embroidery & Screen Printing, we pride ourselves for our consistently impeccable customer service, a company culture that is one of the most important hallmarks of our business.

Finally, by virtue of its size and strength, Atlas Embroidery consistently provides economies of scale that other companies simply cannot, which enables us to produce large orders quickly and at fair and competitive pricing.

Happy Holidays to everyone from Atlas Embroidery & Screen Printing!

Do you have questions? Or, do you wish to place an order? Call us today at 954.922.2242 or visit www.atlasembroidery.com.

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What to Look For in a Wholesale Contract Embellishment Company – Embroidery and Screen Printing Services

When promotional products companies look for a wholesale contract embellishment supplier, what are some of the most important company features, services and capabilities they should look for? In previous blogs, we have discussed all the more obvious things, such as volume embellishment printing and embroidery capabilities, fast turnaround, 24/7 service, a sophisticated art department, cutting edge equipment, company size and a stellar reputation.

Today, we will address this subject a bit differently. Atlas Embroidery & Screen Printing sets itself apart in the contract wholesale embellishment industry in more ways than are obvious at first. Today, we’ll talk about the employees of Atlas Embroidery.

The employees of Atlas will collaborate with you – the promotional products specialist – to ensure that you get exactly what you need and more. We will share all of our experience and know-how with you to deliver the best possible embellishment services available anywhere in the industry today. Our collaborative approach adds considerable value to our transactions with our customers.

We jump right on every embellishment project that we get. Your orders never get lost somewhere in an unwieldy system. We treat every single order with the same urgency to deliver the best service in a timely and organized fashion to ensure that our wholesale customers deliver to their customers a product they can be extra proud of, every single time.  

It is our mission to embellish every single wholesale contract item in the country. Ambitious? Yes, it may be, but at the rate we’re going, it’s not unrealistic! We provide the level of service and competitive pricing that others simply cannot match. 

And, yes, we are passionate about what we do. We can’t wait to get to work every day to fulfill volume orders for embellishment services for our customers. We have fire in our bellies. This passion gives us the impetus to approach every order that we receive as the most important one. Why? Because it is the most important.

Happy Holidays to everyone from Atlas Embroidery & Screen Printing!

Do you have questions? Or, do you wish to place an order? Call us today at 954.922.2242 or visit www.atlasembroidery.com.

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Atlas Embroidery & Screen Printing Expresses Gratitude for Customer and Employee Loyalty

It’s Thanksgiving time at Atlas Embroidery & Screen Printing. That means it’s that special time of the year when we like to express extra gratitude to our loyal customers for their embroidery and screen printing embellishment business over the past year. We never tire of expressing our gratitude to our customers. Without you, we wouldn’t have grown so big in one short decade. To illustrate that growth, here are a couple of photographs of our sophisticated embroidery machines and our cutting-edge screen printing facilities.
 
It’s amazing to reflect that only ten years ago, we had just launched our screen printing business. We’ve come such a long way! But, we wouldn’t have been able to do it without our valued and loyal employees – now 74 strong! Counselor’s Best Places to Work awarded us in both 2008 and 2010 with top awards. Our employees invest 100% of their energy, enthusiasm, and excitement about coming to work at Atlas Embroidery & Screen Printing every single day. Without every single one of our employees, we know very well that we wouldn’t be where we are today. We love to see smiles on our employees’ faces every day, like this one.
 
Happy Thanksgiving to Everyone!

Do you have questions? Or, do you wish to place an order? Call us today at 954.922.2242 or visit www.atlasembroidery.com.

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Atlas Embroidery & Screen Printing: a Business Success Story in a Difficult Financial Climate

In a challenging financial climate, Atlas Embroidery & Screen Printing has grown by leaps and bounds to a robust group of 75 employees and 25,000 square feet of administrative and production facilities. Recently, the company added a separate shipping and receiving facility to its growing real estate holdings. Atlas also owns a lot across the street for future expansion.

This is an exciting success story that’s worth noting in these hard times. When it seems that every business is cutting back and laying people off, Atlas Embroidery’s orders for contract embroidery and screen-printing continue growing exponentially. The staff is constantly busy fulfilling the growing roster of customers’ needs for cutting-edge wholesale embellishment services.

Those not acquainted with Atlas Embroidery may ask how this is possible in such a difficult economy. A recent blog listed several reasons for this success: service, size and reputation. But, that isn’t the entire story. It is the individual staff members, starting at the top with CEO Mitchell Lombard, who create successful outcomes in everything they do, every single day.

Mitchell Lombard started Atlas Embroidery about 10 years ago with a small staff of four. After all these years, that original group is still with Atlas. “That says a lot about how we treat our staff, says Mitchell. That’s why the Advertising Specialty Institute named Atlas among the Best Places to Work in 2008. An article on their Web site states that, at Atlas, their “employees come first, with their clients right behind.” This includes a good package of benefits and even little things like four microwaves to minimize waiting at lunchtime. Everyone feels valued and part of a large and happy family.

In fact, Atlas Embroidery came in second out of 50 companies in the rankings of Best Places to Work in the entire advertising specialty industry. Another quote from Mitchell Lombard: “Our employees will bleed for our company. They feel that they own it. We want them to feel that way.” Need we say more? We don’t think so.

Do you have questions? Or, do you wish to place an order? Call us today at 954.922.2242 or visit www.atlasembroidery.com.

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Professional Embroidery or Screen Printing Embellishment Services When You Are in Need of It

Promotional products companies and their counterparts in the advertising world seeking embroidery or screen printing services consistently find that contract wholesaler Atlas Embroidery fulfills all of their needs. When a new customer comes to us, it’s often because they heard about Atlas by word-of-mouth or because they met Mitchell Lombard, the company’s founder, at a convention.
 
Important factors that influence the decision to use Atlas Embroidery & Screen Printing include:

Embroidery and Screen Printing Service

The professional staff members at Atlas Embroidery are driven to provide the best experience possible when ordering embroidery or screen printing services. They take pride in meeting the most stringent requirements, including providing 7-10 day turnaround after receipt of approved artwork. Atlas also has a full-service art department to meet all your design needs.

Atlas Embroidery and Screen Printing Company Size

In the 10 years of its existence, Atlas Embroidery has grown to 75 employees. We have invested millions in cutting-edge technology and a 25,000 sq. ft. physical plant. We embroider and screen print many thousands of products each year, and run double shifts when meeting the demands of huge orders.

Embroidery and Screen Printing Services and Reputation

Beginning with Mitchell Lombard, the founder and president of Atlas Embroidery, the company has grown by leaps and bounds due to its very fine reputation for integrity, service, fair pricing, and the highest quality workmanship. Every staff member makes it their business each day to uphold that reputation and make Atlas the company of choice for embroidery and screen printing services.

Do you have questions? Or, do you wish to place an order? Call us today at 954.922.2242 or visit www.atlasembroidery.com.

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